Fayrix Dedicated Offshore Software Team Supports MMD Smart in Enhancing its Enterprise Messaging Platform

Herzliya Pitu'akh, Israel – March 29, 2019 – Fayrix, an offshore software development service, and MMDSmart, a provider of quality voice, SMS and online fax communications solutions, announced that Fayrix provided dedicated offshore mobile software development in In developing the next-generation version of the MMDSmart's innovative Smart Enterprise Messaging Platform, MMDSmart pioneered smart messaging using dedicated algorithms and machine learning to optimize for better conversion results for both promotional and transactional messages. , With the support of Fayrix's developers, MMDSmart was able to add more software features within its development time frame, delivering top results and significant budget savings while accelerating the product's time-to-market.

According to market reports, the global enterprise messaging industry accounts for 2 trillion messages, while the global spend for A2P (Application to Person) messages is expected to reach USD 70 billion in 2020, growing at a CAGR of around 4%. With 98% of all text messages read as opposed to less than 20% of emails, it's an incredibly efficient way for enterprises to connect with their customers for transactional, verification and authentication, and promotional messaging..

MMDSmart provides a wide portfolio of communication solutions, delivering quality voice, short messaging and online voice through its diverse network of over 400 partners worldwide. Enterprise texting platform MMDSmart's enterprise messaging solution and MessageWhiz portal were designed to optimize mobile messaging campaigns for to improve consumer engagement and significantly increase conversion success.

Arie Frenklkah, CEO of MMD Smart, said: "Since 2017, the Fayrix's team has been supporting us with efficient software development and project management, adding value to our platform and accelerating time to market. We were impressed with their deep understanding of our needs and the ability to provide skilled software development and results in such a short period of time."

The global offshore software developer Fayrix, with global offices in 10 world locations, provided dedicated mobile development support to MMD Smart in the shortest possible time for the enterprise messaging project. Fayrix combines top IT talent under one roof, employing over 1530 developers among whom are three world masters in data science, while providing the widest range of software development expertise to big brand companies, small-to-medium size companies and startups.

Ofer Zvi, director of Fayrix, said: "We are proud to partner with such a world-class company as MMD Smart. We have a wide range of IT expertise and are always happy to support our clients.

When you need to customize a product for a specific client or don't have enough qualified management resources to take control of the army of QA engineers and developers, Fayrix is ready and able to support your needs."

Fayrix is serving many technology companies with custom software development, outsourcing services & big data and machine learning services, including BioSense, Antelliq Innovation Center, MMD Smart, BFRow, Tipranks, Laniister group, ATM Israel and many other (see on website).

About Fayrix

Fayrix provides world-class custom & offshore software development. Relying on 14+ years of experience and a talented team of 1500+ developers, Fayrix is ready to implement software development projects of any scale. Fayrix ensures flexible terms, competitive rates & different models of partnership - time & materials, dedicated teams or project-based full outsourcing to their clients. Fayrix specialties include: mobile development, front-end development, back-end development and Data Science services. Fayrix Data Science team unites world-renowned and professional data scientist - Kaggle Masters and Grandmasters.

About MMDSmart

Founded in 2007, MMDSmart Ltd, the smart messaging pioneer, provides smart communications solutions to organizations of all sizes. Its offering includes voice, fax and chat solutions. Its unique enterprise SMS platform MessageWhiz, is the first results driven enterprise messaging solution that significantly enhances any organization's customer communications and marketing activities. With headquarters in Tel Aviv, regional offices in London, Hong Kong and Kiev, and a development center in Nizhny Novgorod, Russia, it is focused on providing the highest quality communications solutions to its partners and clients, which include many tier 1 companies from more than 100 countries. As it expands its global scope, its initial mission and commitment remains the same; MMDSmart - Connect. Engage. Smile.
Director of Fayrix Israel
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